User Identity Awareness and Protection: The user identity feature on NGFWs identifies users in all locations, irrespective of device types and operating system. However, the issue of user identity goes beyond classifying users for policy reporting. Protecting user identity is equally important. The 2017 Verizon Data Breach Investigation Report found that 81-percent of hacking-related breaches leveraged weak and / or stolen credentials2. Attackers use credentials to access an organization, move laterally, and escalate privileges for unauthorized applications and data. NGFW enforces capabilities like machine learning based analysis and multi-factor authentication (MFA) to prevent credential theft and subsequent abuse - and preserve the user identity.During the past decade, we've seen the global IT security market flooded with new network security and firewall security appliances. New vendors are emerging into the market while existing well-known vendors introduce new smarter and complex firewalls that aim to keep enterprise organizations as safe as possible. Palo Alto Networks is one of the new-generation security vendors who have managed to break into a saturated market and make their stand.
It's no coincidence that Palo Alto Networks is considered to be a leader and pioneer when it comes to the Next Generation Firewall appliances and Gartner seems to agree with this statement based on their Magic Quadrant report in the Next Generation Firewall Segment

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